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What to do when your audience is the enemy.

Ginger Leadership Communications

One of the top fears public speakers have is that their audience won’t like them. Worse yet, some fear that the audience is the enemy. Whilst it’s terrifying to think of yourself standing in front of a group of people who are mentally throwing daggers at you, there are tried and tested ways to get your audience on side.

It’s normal to worry about the audience’s perception of you and your material. After all empathy, one of Ginger’s Six Qualities of an Inspiring Speaker teaches us to not worry about ourselves but focus on how to customize our speech for the audience. And as presenters, we will be much more successful if we design our presentations to adapt to our audiences’ needs. It’s all about what THEY need.

But Sarah… you ask… what do I do if I feel like the audience is the enemy?

Four Ways to get an ‘enemy’ audience on your side

There are a number of things you can do to increase your ability to please an audience – through tools that are available on this website:

  1. Visualize success… This process is given in the confident public speaking eCourse “Battling the Nerves By Rewiring the Brain”. By developing confidence in yourself, you will become more likable as a speaker.
  2. Tame your inner critic so you can change your internal dialogue away from worrying about the negative, towards supporting your confidence. Again, boosting your confidence will help you to impress.
  3. Freshness is a key quality of a speaker who engages a room. Develop freshness to avoid being BORING as a speaker
  4. Learn how to be persuasive (from our four-part blog series), so that you can turn a public speaking situation round to your advantage whilst also being authentic.

But Sarah… what if my audience really REALLY doesn’t like me? 

The truth is… some audience members won’t like you. And that’s okay. 

Some audience members, no matter how witty and engaging, how charming and persuasive, how dynamic and brilliant you are… will NOT like you. Matter of fact they might not like you because of all those things.

Do what you can to engage your audience and don’t worry about those who fail to be impressed. That’s their issue, not yours.

In an interview for my book, “How to be Brilliant at Public Speaking” (Pearson), motivational speaker Nigel Risner told me:

“Get your audience on board with your first line and you’re sorted. I often start with the question, ‘How many people in this room would like to have at least five percent more success in some part of their life?’, which starts my talk off with a YES. Find an opening line that guarantees a YES answer from 90% of your audience and half the battle is won.

Remember that in most speaking situations, 95% of the audience want to love you, they’re on your side.  The remaining five percent don’t care how brilliant
you are, they’ll never like you. In every audience I speak to, five percent want to marry me, five percent want to kill me – it’s bizarre. Acknowledge that this is all part of the game and focus on the 95 percent who like you.” 

If you speak it… they will come.

If you’re only public speaking for the ego trip of having an audience love you, you face the risk of being destroyed by an ‘enemy’ audience.  In this case you have no choice but to worry more or less constantly about what the audience is thinking of you.

If, however, you switch your focus to a message you deeply believe in, it’s no longer important who feels uncomfortable or negative towards you on the way. Once you find something you believe in – something that goes beyond your desire to be loved – you will become bolder and more fearless than you thought possible. Here, your audience liking you becomes secondary and can turn from ‘enemy’ to supporter.

Ironically, if you focus on sharing an authentic message that you believe in no matter what, you’ll find that your audience members  WILL connect with you. If you’re true to yourself you will attract the right people who can benefit for your message.

And those negative ones… well, they wouldn’t have liked you anyway.

More information on how to become a more focused, confident public speaker? 

You betcha! If you’re eager to become a more power filled speaker and with tons more focus, Ginger has a multitude of courses just right for you! From freebies to e-courses, books to workshops, jump in to Ginger. Click here for a full list of Ginger courses and resources.

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