Strategic Narrative Building

Our Strategic Narrative Building process is a specialised consultative journey designed to create strategic communication clarity within senior leadership teams.

So often, exec teams think strategy is clear, but only realise later that not everyone is aligned, or able to ‘lead in’ messages to their reports and the wider organisation.

Partnering with Ginger is the opportunity to use impartial, expert facilitation to develop a single, cohesive corporate narrative that is strategically on point and has high levels of ownership and resonance across all stakeholders.

This process ensures your most important messaging is clarified and radically simplified to its most valuable essence. The output of this process enables consistent messaging that is acted upon, throughout the organisational hierarchy.

What do we cover?

ASSIGNMENT SCOPING

Agreeing the specific strategic narrative you’d like our help in shaping. Identifying who needs to be ‘in the room’ and what a successful outcome looks like.

VOICES FROM YOUR SYSTEM

Receiving input on your strategic narrative from key stakeholders. We investigate by reviewing your existing data, and/or collecting input from your different internal and voices in your system.

LEADERSHIP CLARITY DAY(S)

Expertly facilitated headspace to get to the bottom of what you wish to say and why. Use our clarity frameworks to build a resonant and aligned narrative. Understand which information is most relevant and compelling.

NARRATIVE BUILD-OUT

We partner with you to bottom out the simple, clear elements of your narrative. Hone your narrative into authentic, resonant language that you own.

LAUNCH & CASCADE

We activate your narrative through your leaders., who identify and share specific stories to create momentum and buy-in. We integrate the narrative into key comms such as pitches and presentations.